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URBN Fulfillment Center Ribbon Cutting

by Mary Rooney | Nov 02, 2022

Topeka, Kan. – Oct. 26, 2022: Governor Laura Kelly welcomed some of America’s most iconic retail brands – including Urban Outfitters and Anthropologie – at a ribbon-cutting for URBN’s new 1.5 million square-foot omni-channel fulfillment center in Kansas City. The new, state-of-the-art facility represents a $403 million investment that will bring 2,000 new jobs to Kansas by June 2023.

“There’s no doubt: This is a transformational project for our state, bringing a brand recognized worldwide and 2,000 good-paying jobs to our doorstep,” Governor Laura Kelly said. “URBN’s decision to partner with us further shows that we are successfully making Kansas the most pro-business state in the country.”

In addition to Urban Outfitters and Anthropologie, other brands in the URBN portfolio include Free People, Nuuly, FP Movement, Terrain, BHLDN, and Menus & Venues. The collection of unique retail brands moving through the Kansas City market will provide good-paying opportunities for Kansans.

The fulfillment center, which services wholesale, retail, and direct-to-consumer channels, is the company’s first in the United States. It also is URBN’s largest and most automated facility and will be considered the company’s “North Star Showcase for North America.”

“We thought Kansas City was the best position for reaching customers in the shortest amount of time,” said URBN Chief Development Officer Dave Ziel. “The state, including Governor Kelly and Lieutenant Governor Toland, really put their best foot forward. The relationship got off to a great start because of their pro-business perspective.”

“URBN is a company that strives to put people first and that always stays on the cutting edge of not only style trends, but also logistics and distribution best practices,” Lieutenant Governor and Secretary of Commerce David Toland said. “They are exactly the type of partner and employer the Kelly Administration envisioned recruiting when we prioritized logistics and distribution in the Kansas Framework for Growth.”

URBN appreciated the easy cooperation found among all local organizations and levels of government.

“We are fortunate to have Urban Outfitters in Wyandotte County,” said Greg Kindle, President of the Wyandotte Economic Development Council. “Their interest from the outset to be a part of the community from their focus on providing transit, a commitment to hiring local, to working with local firms, and their socially conscious efforts are to be commended.”

Ziel said they were able to subcontract almost exclusively with local vendors, adding that “building this during COVID was incredible.”

“I have never worked with so many collaborative individuals to bring a project of this size to fruition,” he said.

“As the world’s demand on the supply chain continues, companies like URBN are making strategic investments to meet their customers’ current and future needs. URBN’s selection of Kansas City, Kansas, for its flagship facility reinforces the KC region’s position as a top logistics hub,” said Chris Gutierrez, president of KC SmartPort, an economic development nonprofit. “It’s great to see the URBN facility operational, and the company is making a lasting impact in KCK as it already created – and will continue to provide – resources to support the community.” 

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